Inform your customers about authentic reviews

EU Directive on modernisation of consumer protection

Based on EU law, when displaying reviews, you must indicate how you ensure that the reviews are genuine customer experiences. To comply, we have written an example text that you can add to your website:

“It is important to us that reviews give the best possible impression of our products and services. Our reviews are therefore managed, impartially, by TrustProfile. TrustProfile has taken measures to guarantee the authenticity of reviews. You can read about these measures here.

Our customers are not rewarded for writing reviews. No discounts or other gifts are given.”

Multi-platform Review Requests

With Trustprofile gathering reviews is easy! Your customers place an order, and our technology makes sure they get an invite to review your webshop. These reviews are then stored in our database, and you can show them on your webshop and memberpage to garner trust and build your reputation. But a good entrepreneur often has more than one channel that needs to be managed…

What about your reviews on Google? And how do you take care of gathering reviews at Facebook? With the Multi-platform Review Request feature you can make sure that a percentage of review invites you send with our system redirects your customers to parties like Google, Facebook and more. Never put your eggs in one basket!

Got a bad reputation on Facebook because all the complaints go there, and all the praise finds its way to Google? Set 50% of your invites from our system to Facebook and let your happy customers fix that reputational problem for you! The Multi-platform review Request feature allows you to balance and manage reviews in a unique way.

How to get started?

This feature is automatically available for people with a PRO plan.
Once in your dashboard; navigate to ‘Invites > Multi-Platform’ and scroll down.
When you have ‘connected external sources’ (or our system has found them) and they are supported by this feature (like Google and Facebook) they should now show up and you can manage the percentages of review requests you want directing your customers to these platforms.

What are external sources?

External sources are what we call parties that also gather reviews/scores for your online store. By adding them via your Trustprofile dashboard you can add the scores you gathered with those parties to your member page and display them there as well (not the reviews, only the average score).

To activate this option you have to set “external sources” yourself. You do this by logging in to your Trustprofile dashboard and then navigating to ‘Reviews’ and choosing the option “External sources”. If you have multiple webshops, you can then choose the webshop for which you want to set up an external source in the top right-hand corner. On this page you simply add the URL of the external page where your customer reviews can be found.

Here you select the “external source” and then enter the URL of the public page on which the reviews are displayed. Check ‘recognized review sources‘ to see wich external review you can display on TrustProfile.

Integrazione Shopify

Un profilo Trustprofile e un sistema di recensioni per il tuo webshop su Shopify?

shopify review plugin

Il modulo Shopify fornisce un’integrazione semplice di Trustprofile nel tuo webshop.  Questo rende molto facile l’integrazione l’innovativa Integrazione Javascript Trustprofile nel tuo webshop di Trustprofile e inviare automaticamente email ai tuoi clienti per invitarli a lasciare una recensione.  Con un ordine completo, un invito sarà spedito automaticamente al cliente, invitandoli a condividere la loro experienza.

Le recensioni aumentano la fiducia e la conversione del tuo webshop.

Mostra barra laterale e spedisci inviti per recensire

Registra il tuo profilo Trustprofile su questo sito.  L’installazione è facile tramite l’App Store di Shopify.  Cerca l’app di Trustprofile sullo store, installa, configura secondo le tua preferenze. Tutto qua!

Integra altri widget Trustprofile

Per posizionare il nostro logo e/o widget di recensione sul tuo webshop Shopify è possibile aggiungere un pezzo di HTML. Il codice HTML che troverai nella bacheca di TrustProfile > Promozione > Widget o Banner.

Product Reviews: Shopify

After WooCommerce, our product reviews plug-in is now also available for Shopify users. This means that your customers can review their purchased product(s) in your webshop. These reviews are shown with the products on your website. And that’s not all: with the product reviews, you can also receive stars in Google Shopping and much more!

Why product reviews?

50 years ago, people still had to go to a brick-and-mortar shop for every purchase. They bought their TV at the local electrical shop and their shoes at the local shoe shop. They bought their TV from the local electrical shop and their shoes from the local shoe shop, because this was where they had been buying their goods for years with great satisfaction, and the owner was known in the village as an honest businessman. Until 1969, when the Internet came along, and online shopping a few years later… All of a sudden, everyone could look for the best price for a pair of shoes or a television set, and as the icing on the cake, their purchase would be delivered to their home!

This was also the time when retailers were looking for a way to differentiate themselves. They started asking customers to leave a digital experience in their web shop. In this way, they could show that they provided good service and their products were the very best. Now – years later – it is impossible to imagine the Internet without reviews.

Did you know that research has shown that 71% of consumers often or always read customer reviews before a purchase? And that 82% of consumers would rather buy a product with a larger number of reviews and a poorer star rating than a product with 5 stars and fewer reviews?

These figures prove once again that having (product) reviews is extremely valuable. In addition, it also reduces your returns. Customers have more insight into the product they are buying. A huge win-win situation!

So the question is: why not have product reviews?

Installing product reviews for Shopify

  • Step 1. Activate this service in your dashboard. Click on > reviews and then on > product reviews. Then click on the button to activate product reviews.
  • Step 2. In the Shopify app store you can give us permission to process your order data.
  • Step 3. Shopify requires you to install their own product reviews app in addition to our module. You can find that App here: Shopify product reviews.

Product reviews subscription

Our developers are working hard to make services like product reviews possible. This takes a lot of blood, sweat and tears – don’t worry, we are very nice to them 😉 .

For this reason, we charge a fee of 9.95 excluding VAT per month in addition to your normal subscription rate.

Recensioni del Prodotto: WordPress

Sei hai installato il plugin di Trustprofile per WooCommerce, troverai le opzioni per la configurazione sotto Impostazioni> Trustprofile.  E’ molto importante che non sia selezionata l’opzione “Non inviare le informazioni sul mio ordine a Trustprofile” per utilizzare Recensioni del Prodotto.

Ora la recensione dei prodotti sarà una parte integrante del processo di recensione dei clienti.  Gli ordini effettuati prima dell’installazione e l’attivazione delle recensioni del prodotto non riceveranno l’opzione di recensire il prodotto.  Puoi vedere a quali clienti viene data l’opzione di lasciare una recensione del prodotto nella tua bacheca sotto “Inviti” > “Inviati”.  L’opzione di pubblicare una recensione del prodotto è disponibile con gli inviti con un carrello e il testo “Contiene x prodotto/i”.  NB: lasciare una recensione è facoltativo, quindi non tutti i clienti recensiranno (tutti) i loro prodotti.

Visualizzare recensioni del prodotto sul tuo sito WP:

After product reviews are gathered, they should generally appear on the product page on your webshop. However, sometimes your webshop theme can prevent this from happening or alter the way these reviews are shown. Sadly, there is nothing we can do in this situation as it is bound to the theme you use for your webshop.

Dopo la raccolta delle recensioni del prodotto, dovrebbero apparire sulla pagina con i prodotti del tuo webshop.  Tuttavia, a volte il tema del tuo webshop può prevenire o alterare come appaiono.  Purtroppo, non c’è niente che possiamo fare in questa situazione in quanto è legato al tema che usi per il tuo webshop.

GTIN su WordPress:

WooCommerce non ha un campo standard per codici GTIN /  EAN.  Ci sono numerosi plugin in circolazione che utilizzano il proprio campo per memorizzare codici GTIN / EAN.  Per questo è presente l’impostazione per la chiave GTIN / EAN nelle impostazioni dei Plugin su WebwinkelKeur su Recensioni del Prodotto per selezionare il campo corretto.  Riveliamo automaticamente il campo corretto per plugins utilizzati frequentemente.

Non sei sicuro che siano state trasmesse le informazioni corrette? Troverai le informazioni che abbiamo sul prodotto su Recensioni> Recensioni del prodotto nella tua bacheca di Trustprofile.

Non hai un plugin per GTIN / EAN? Il nostro modulo aggiunge un campo ai tuoi prodotti che potresti usare per inserire il codice GTIN.  Questo processo non è automatizzato.  Puoi aggiungere un numero GTIN modificando un prodotto su WordPress e andando su Dati prodotto – Inventario.

Product reviews for your webshop via TrustProfile

Product reviews help you stand out in Google and Google Shopping. It also reduces the amount of product return requests you receive and increases conversion rates of visitors of your webshop to actual buyers.

Product reviews are shown in Google

To activate this feature, you can login to your dashboard and navigate to ‘ratings’ > ‘product reviews’. Note that additional costs are applied for this service and you must be sending out review requests (link reviews?) via our system. Product reviews are not available for every type of webshop software, before activating make sure to check the list of available software displayed on the ‘product reviews’ page in your dashboard.

Easily activated in your dashboard

Once activated your regular review requests should now also contain product data, this allows your customers to, in addition to reviewing your webshop, review the products they have purchased.

Once product reviews are gathered, they will appear under ‘ratings’ > ‘product reviews’ and ‘ratings’ > ‘manage’ where they will be displayed together with the webshop review.

What you need to know about Rich Snippets and how to get them

What are Rich Snippets?

It used to be so that you could get stars displayed in Google results by simply adding a piece of code to your webshop.  This piece of code is called a “Rich Snippet”. Rich snippets aren’t just for stars, there are rich snippets for all kinds of things. Think of events, products, company information, reviews, etc. The purpose of Google with rich snippets is to supplement the subject of a specific page in an accessible way for search engines. You can provide a product page with information about the product such as the price and stock of the product. This information is then displayed in the search results.

(For example: a website with cooking recipes can provide the page with the preparation time of a recipe and how other visitors rated the recipe by means of a rich snippet. The rich snippets are therefore specifically intended to provide the subject of a relevant page with additional information.)

Is it still useful to put a rich snippet code on my webshop?

Absolutely! While you won’t get any more stars from it in Google, it still has some use. With rich snippets other search engines, such as Bing, can still index the stars and you help Google understand where to find reviews about your company. This allows you to still get stars in other places such as in the ‘Google Business’ results that often appear when you search for your company name.

So, by activating the option “rich snippets via the TrustProfile sidebar” (explained below), review information is structurally transmitted to search engines such as Google. Google just no longer uses this information for star display. It remains useful to activate this option, as other search engines can still display stars and Google can use the information within its algorithm!

When will stars still appear in the search results?

There are still possibilities to get stars in the search results, but the stars must really be about the subject of the page. For example, if you have collected reviews for a certain product and display them on your website, this product still has a chance* of stars. The member page at TrustProfile will also continue to display stars in the search results, because we display reviews about you on one of our sites.

(heavily dependant on algorithms from Google*)

How do you get the rich snippets on your webshop?

You can easily activate the rich snippets via the Sidebar / Javascript integration. If you already have the sidebar active, you can easily activate the rich snippet integration with the following steps:

  • Login to the dashboard with your personal login
  • Click Promotion in the menu and choose Sidebar
  • Find the heading ”RICH SNIPPET VIA JSON-LD” and check the box “Enable rich snippet”
  • Click on Save

The rich snippet code is now active. On pages again our rich snippet code can conflict with, for example, the rich snippet code of your product reviews, our rich snippet code is not loaded.

Conflicting Code Detection

You do not have to worry that our sidebar will cause conflicts with, for example, product reviews on a product page. The sidebar itself automatically detects whether there is already a conflicting code on the page. If that is the case, the sidebar will not load rich snippet code and the code already present on your webshop is leading.

Alternatives to installation

An alternative is to place the rich snippets via one of our modules. For example, you can activate the rich snippet code via our TrustProfile modules for Magento, Opencart, Prestashop, WordPress and Shop page via our module and it will then appear on your webshop with an HTML code.

If for some reason you do not want to use our sidebar or modules, you can also place the rich snippet code manually via HTML. Although we advise against this method, you will find the correct HTML code in the TrustProfile dashboard. We do not recommend this method, because every time you get a review the static HTML code becomes outdated and you have to periodically update it manually.



Test the correct placement of the Rich Snippet code

To test the correct operation you can use the Rich Results test from Google.

1. Enter the URL of the page you want to test (for example or in the “URL” field.
2. Click on “TEST URL”
3. When you see green text with a green check mark (Page is eligible for rich results), everything is set correctly.


Product reviews and a Google Feed

When your first product reviews have arrived and are visible in your dashboard, you can create a feed. The review data in a feed for product reviews is linked to products based on several factors. Worldwide Unique product IDs such as GTINs (global trade item number) are the most important for this. If no GTIN data is available, Google will try to match reviews based on other metadata, such as SKU, product URLs, and brand and MPN (manufacturer part number) combinations. These IDs usually do not provide a good link. This means that without a GTIN, you may not see star ratings next to the products you offer.

You can find the feed in your dashboard

It is therefor important to give the GTIN a logical place in your product information so that our plugin can easily find it. How this is best done differs per type of webshop software you run. Some software offers a place to enter your GTIN per product, for others you may have to rely on our Trustprofile module/app or a different plugin. We suggest you check out the product review FAQ page of the software you use for more information.

Note: GTIN codes are not needed to enjoy product reviews, they merely improve results in Google.

Magento 2 integration

A TrustProfile and review system for your Magento 2 webshop?

Magento review integration

The Magento 2 module provides a simple integration of TrustProfile within your webshop. This makes it very easy to integrate the innovative TrustProfile Javascript Integration into your TrustProfile webshop and send your customers an automatic e-mail invitation to leave a review. With each completed order, an invitation is automatically sent to the customer inviting him to share his experience. With reviews you increase the trust and conversion of your webshop.


Show sidebar and send review invites

Installation is easy via Magento Marketplace. Add the TrustProfile_Magento2 extension to your Magento 2 account from the Magento Marketplace.

    1. It is advisable to make a backup before installing the module.
    2. On the Command Line Input (CLI) navigate to your Magento project directory.
    3. Update your composer.json with composer require trustprofile/magento2 --no-update
    4. Then run composer update.
    5. When the update is complete, then run bin/magento setup:upgrade.
    6. Verify that the update is installed with bin/magento module:status TrustProfile_Magento2
    7. Enable the following extension: bin/magento module:enable TrustProfile_Magento2
    8. Within your dashboard, navigate to “Stores” > “Configuration” > “TRUSTPROFILE”.
    9. Enter your webshop ID and API key. The values for the two fields can be found by logging in within the TrustProfile dashboard. To do this, go to the ‘Installation’ tab > ‘Select software’ > choose ‘Magento 2’.
    10. Configure the module to your own requirements.

Test your webshop after installation and make sure there are no conflicts with other (javascript) codes. At least place a test order to check it. Do you automatically send invitations? Check your TrustProfile dashboard under “Manage invitations” if there are no error messages and if invitations are sent correctly.

More settings including the display of the sidebar or the content of the review requests can be configured via the TrustProfile dashboard.

Integrate other TrustProfile widgets

In order to place our logo and/or review widget on your PrestaShop webshop a piece of HTML can be added. The HTML code you will find in your TrustProfile dashboard > Promotion > Widget or Banner.

Possibili garanzie su un trustprofile

Come consumatore, in un mondo di e-commerce in continua crescita, sei sempre alla ricerca di sicurezza. Vuoi sapere che gli ordini che effettui vengano consegnati e i webshop che visiti siano sicuri. Ci piace chiarire come i nostri membri garantiscano un’esperienza di acquisto piacevole e sicura. Ecco perché abbiamo sviluppato i badge di fiducia.

Il proprietario del webshop può guadagnare badge unendosi a una fonte di fiducia riconosciuta da noi, passare attraverso le nostre verifiche e raccogliere recensioni dai clienti precedenti. In questo modo tu, come consumatore, puoi facilmente verificare cosa trovi in un webshop e cosa potrebbe essere migliorato.

Che tipo di badge ci sono e cosa significano per me?

There are several badges that can be earned. Each badge has different requirements and usually has multiple levels. The better a webshop scores, the better the badge will be shown. Below is an overview of the badges that are currently available.

Ci sono diversi badge che possono essere guadagnati. Ogni badge ha requisiti diversi e di solito ha vari livelli. Un punteggio migliore di un webshop porterà ad un badge migliore.  Di seguito è riportata una panoramica dei badge attualmente disponibili.

Recensioni dei clienti

Come consumatore puoi intravedere tante cose dalle recensioni di un webshop. Questo badge può essere guadagnato dal commerciante raccogliendo le recensioni da clienti precedenti. Un badge di livello più alto richiede almeno 50 recensioni pertinenti e un voto medio di almeno 9.

Mettici il cuore

entrepreneur badge

Un buon proprietario di un webshop sa cosa significa offrire un buon servizio, prendere sul serio i reclami e agire in modo onesto ed etico. Questo badge può essere ottenuto accettando il nostro codice di condotta.

Identità verificata

Come consumatore, vuoi sapere da chi stai acquistando. Questo badge verrà quindi sbloccato quando tutti i dettagli di contatto saranno noti.  Inoltre, i dati possono essere verificati annualmente per posta, e-mail e telefono per il livello più alto di questo badge.

Mediazione disponibile

Problemi o reclami a volte richiedono una mediazione esterna. Nel peggiore dei casi, a volte è necessaria una decisione legale da parte di un comitato per le controversie. Questo badge mostra che questi argomenti sono chiaramente messi a disposizione del consumatore dal webshop.

Legalmente controllato

La legislazione nel e-commerce sta cambiando rapidamente e continuamente; sapere che un commerciante conosce e rispetta queste regole è molto importante. I marchi di fiducia locali ispezionano i webshop sulla legislazione attuale. Il livello più alto del badge legale richiede un’ispezione recente.

Browsing sicuro

Il malware e i virus sono pericolosi. Questo badge può essere ottenuto soddisfacendo requisiti di protezione specifici. Una scansione continua sblocca un badge SUPER. Un webshop senza questo badge non è necessariamente pericoloso, esistono altre misure.