How to show trust on your website

Get in charge of your online trustworthiness.

ChristianByChristian Bachelor
How to show trust on your website

Have you ever noticed that you’re more likely to buy from a brand you know and trust? This is a common cognitive bias called the availability heuristic. Essentially, it suggests that we tend to rely on the first piece of information that comes to mind when making decisions. In e-commerce, it means that customers are more likely to purchase from brands they’re familiar with and have a positive impression of.

Buyers can form a positive or negative impression of your website in as little as 50 milliseconds. That is why is crucial to showcase your trustworthiness, especially since these customers are likely well into their customer journey and may be about to convert.

The availability heuristic presents a significant challenge for small e-commerce businesses that are not yet well-known and may not have a strong brand reputation. However, showcasing trustworthiness on your website can help.

In this blog post, we’ll explore practical tips to make your website more credible and trustworthy, helping you connect with potential customers and build a loyal following. Sound good? Let’s get started!

Overall picture. Add a sticky impression

Attaching a sidebar on your website that displays your average rating score can be an incredibly effective way to showcase your reputation. But there’s more to a sticky sidebar than just showcasing a number.

A sticky sidebar can provide several benefits to your website, including:

  • Increased visibility of important trust signals as it stays in view as visitors scroll down the page.
  • Easy access to essential information without navigating to a separate page.
  • Improved website design, creating a sense of coherence and organization.
  • Keeping trust signals in a fixed location enables easy access to essential information.
  • Competitive advantage by differentiating your brand and establishing yourself as a leader.

Adding a sticky sidebar to your website can enhance your brand’s credibility, increase engagement, and differentiate you from the competition. It’s a small but powerful feature that can significantly impact your website’s success.

The Trustprofile sidebar

Trustprofile offers an interactive sidebar that displays the average rating score of your webshop, trust badges that represent your company’s trustworthiness, and trust seals representing the authorities that have verified your firm. These indicators can help establish credibility with your customers and increase your conversion rate.

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Besides, the Trustprofile sidebar is customizable for mobile devices providing a seamless user experience across multiple platforms and making it an excellent tool for any business looking to improve its online reputation.

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How to install the Trustprofile sidebar

  1. Install the Trustprofile plugin from your Appstore
  2. Activate the sidebar at the plugin configuration

The sidebar will appear on your website. It’s as simple as that!

The header. Think of it like a salesperson

Your website’s header is like a first impression – it needs to be eye-catching and informative to entice visitors to stay. That’s why it’s crucial to use this prime real estate to showcase your brand’s credibility and trustworthiness. By displaying customer ratings, you’re telling visitors that your brand is reliable and trustworthy from the get-go.

Think of your header like a salesperson, representing your brand to potential customers. It needs to quickly communicate who you are, what you do, and why you do it well. And trust signals, like customer ratings and reviews, can help shape visitors’ perception of your brand and increase the chances of them taking action on your site.

Trustprofile widgets for header

Trustprofile widgets offer businesses an innovative and eye-catching way to display this social proof, and there are two particular widgets that work wonders for website headers.

The first is the Button or Stars Widget. It’s sleek and minimalistic, it provides all the necessary information, such as the overall rating, while maintaining a clean and sophisticated look. It’s perfect for webshops that want to keep things simple and straightforward while still showcasing their credibility.

You might want to check out the Balloon Widget as well. This one is the smallest of the Trustprofile widgets, but don’t let its size fool you! It displays only the average rating score, but that’s often all your customers need to see to be reassured of your credibility. By featuring this widget on your website header, customers can quickly see your business’s rating score and be confident in making a purchase.

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How to install Trustprofile widgets

  1. Select the desired widget on the dashboard and customize it as you wish.
  2. Copy and paste the IFrame code from the dashboard directly into your HTML code.

The widget will appear where you placed the code.

The footer. Make it work as hard as you do

Why the footer? Well, for starters, many visitors actively look for trust seals at the bottom of a website, where they are commonly located. Placing trust seals in the footer of your website offers two main benefits.

First, it establishes authority. By displaying a trust seal, you’re showing that you take security and credibility seriously and that you’re willing to take the necessary steps to earn the trust of your customers. This can go a long way in establishing yourself as a legitimate and trustworthy business.

Second, displaying trust seals in the footer of your website builds confidence. Many customers look for trust seals as a way to build confidence in the business. Seeing that a third party has verified your website’s security and legitimacy can go a long way in alleviating any concerns a potential customer may have about doing business with you. By placing trust seals in the footer of your website, you’re sending a message to visitors that your website is safe and secure, which can ultimately lead to increased conversions and sales.

Trustprofile banners for your footer

Trustprofile offers a variety of banners that businesses can display on their website footer. These banners include the logo of Trustprofile itself, which is a rapidly expanding company that offers services for displaying trustworthiness for webshops worldwide. Additionally, Trustprofile offers banners of its partners, which are trust labels from different countries. This is a great advantage for businesses that sell products in different regions as they can display the appropriate trust label for that country, such as the eCommerce Hrvatska banner for Croatia or the SafeShops trust seal for Belgium. Other partners include Webwinkel Keur in the Netherlands, and Trustprofile plans to expand to Germany, Spain, Bulgaria, and beyond. These banners are an excellent way for businesses to showcase their credibility and build trust with potential customers.

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How to install Trustprofile banners

  1. Choose the preferred format of the banner from the dashboard (SVG or PNG).
  2. Copy and paste the a href Attribute from the dashboard directly into your HTML code.

The widget will appear where you placed the code.

Product page. Influence purchase decisions with product reviews

Let’s face it, when it comes to online shopping, we all want to know what we’re getting ourselves into before we whip out our credit cards. That’s where product reviews come in. They’re like a trusty sidekick that guides us through the daunting process of deciding whether or not to buy something.

Firstly, let’s talk about the elephant in the room – sales. The ultimate goal of any e-commerce business is to make sales, and product reviews can make a significant impact on that. Customers are more likely to buy a product if they can see that others have had a positive experience with it. Products with positive reviews are 270% more likely to be purchased than products without reviews!

But that’s not all! Displaying product reviews on your website can also reduce product returns. By providing potential customers with detailed product descriptions and authentic reviews, they are better informed about the product they are considering purchasing. This means that they are less likely to return the product due to dissatisfaction.

So, if you’re not already displaying product reviews on your product pages, it’s time to start! Your customers (and your bottom line) will thank you.

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Trustprofile and the slide widget

The Slide Widget is a powerful tool that displays essential information such as the average star rating, the logo of the reviewing system, the total number of reviews, and the average rating score, all in a compact and customizable format. With the ability to adjust the number of reviews displayed and whether the reviews are shown in a list or slider form, webshops can tailor the widget to their specific needs. By showcasing your trustworthiness using customer reviews this way, the sliding widget of the trust profile provides potential customers with the confidence and trust they need to make informed decisions about their purchases. It’s no wonder why this widget is a popular choice for businesses looking to boost their credibility and gain the trust of their customers. So why not give it a try and see how it can benefit your business today?

The checkout. Display reviews where it matters most!

Online shopping can be overwhelming. With so many options and unknowns, it’s no wonder customers can be hesitant to hit that “buy now” button. Luckily, displaying reviews at checkout could make a difference.

Not only does it give your customers the reassurance they need to complete their purchase, but it also increases conversions and builds trust in your brand.

Here are some reasons why:

– reducing cart abandonment

One of the biggest advantages of displaying reviews at checkout is that it can help reduce cart abandonment. When customers are hesitant to make a purchase, seeing positive reviews can provide the extra reassurance they need to complete their transaction. By showcasing the positive experiences of others, you’re giving potential customers the confidence they need to move forward with their purchase.

– increasing conversions

In addition to reducing cart abandonment, showcasing your trustworthiness by displaying reviews at checkout can also help increase conversions. When customers see that others have had a positive experience with your products or services, they’re more likely to trust your business and purchase from you. By providing social proof, you’re building credibility and trust with potential customers, which can ultimately lead to more sales.

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Extra tip!

Trustprofile recommends using the Button or Star Widget for the checkout page. Here, customers want a quick and seamless experience, and this widget is the perfect option to provide them with the essential information they need in a simple, yet effective way.


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