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BUILD TRUST IN YOUR ECOMMERCE STORE WITH PERSONAL BRANDING
In a sea of e-commerce competitors, it’s crucial to stand out.
By Ann Eshaw
Building trust with your potential customers is key to making sales. Personal branding can help you establish trust and create a connection with your customers. In this blog, we’ll delve into how to build trust in your e-commerce store and why personal branding can help you make a great first impression on your online store visitors. Ready to take your e-commerce game to the next level? Let’s get started!
Personal branding helps you build trust in your e-commerce store. You could reach the right audience, show them what makes you different from your competitors, and convince them you’re indeed worth buying from. How? There are 4 ways to do that.
1. PERSONALIZE YOUR “ABOUT US” PAGE
You’ve heard it before: people buy from people they know, like, and trust. What better way to introduce the human behind the store than on your “About Us” page? Tell your personal story and why you started your e-commerce business. And don’t be afraid to show yourself: add a picture.
2. BUILD TRUST BY PROVIDING PROOF
With a TrustProfile account, you can utilize the above-mentioned benefits. You can customize your profile with your brand colors, your tone of voice, and your personal story. But you’ll also have direct proof: reviews. You’re not only able to easily and quickly send review invitations, but you can also combine all the reviews you have in one platform. Next up: how to build your brand on TrustProfile.
3. NICHE DOWN AND BE THE EXPERT
A business that tries to sell to everyone ends up selling to no one. What does that mean? It means that you need to find your niche: a specific group of customers that want or need your product. Once you know who you’re selling to, you can research them and adjust your communication accordingly. People love buying something that’s specifically made for them and not for everyone.
4. KEEP YOUR DESIGN CONSISTENT
The design of your e-commerce shop matters. A lot. What matters, even more, is that you keep it consistent. The colors, fonts, and tone of voice need to be consistent not only on your website but also on other platforms like social media. Customers that are consistently exposed to your brand will remember you more.
HOW TO BUILD TRUST WITH AN EYE CATCHY PROFILE
Looks do matter. At least when it comes to the online world. Let’s cover what matters when you create a TrustProfile account. The following are what potential customers see and how you can optimize each section of your profile to build trust in your e-commerce store.
– YOUR HEADER
Choose a header for your account. Make sure there’s no logo or text on it because this image will be stretched according to the screen size of your website visitors. Here’s another tip: Choose something that represents your e-commerce business, your brand. Something that has the same brand colors that are present on your website, so they easily make the connection.
– YOUR ICON
This is pretty much the same as the favicon of your website or the profile picture of your Facebook business page. The key is simplicity. There’s a tiny space to work with, so details won’t even be visible. The general rule is to avoid letters and to keep the colors of the icon on the brand.
Now it’s time to introduce your company. What do you sell and why should we care? What’s in it for us? Can we contact you if we have questions? And most importantly, make sure you insert some personality into your introduction. Write as you talk. Using a conversational tone is the easiest way to get your audience interested. Did you know that this bit also works for organic search results? So make it count and use the right keywords.
– PRODUCT CATEGORIES
If you have a couple of product categories you’re selling, enter them in this section. This allows people who scan to immediately see if your online store has what they’re looking for. And this bit also works for organic search results. So, why not utilize it?
– TRUST SIGNALS
Besides having all reviews in one place, you can add trust badges. With your TrustProfile account, you can show your verified contact details and that you have a safe website to browse. These badges will be visible on your profile for any potential customers. It reassures them that their shopping experience will be safe.
SHOW YOU’RE AUTHENTIC
Ever heard that your “why” matters? It’s true. People nowadays care about the story behind the company and product. And you certainly can show that using TrustProfile.
Midway through your profile, there’s a section called “Heart for the cause”, which is where you show your customers what you stand for. This is where you get even more personal. Who is the person behind this product? Why did you launch this business? And what do you look like? After signing our manifesto concerning good and honest online entrepreneurship, you can add up to three pictures of yourself and/or your team. To build trust in your e-commerce store, tell your customers who you are, what you stand for, and why they should choose you over your competitors. Curious to see what makes a good and a bad TrustProfile example? Read on.
DO’S AND DON’TS
Now that we’ve established the fundamental elements for crafting an impressive brand profile, it’s worth exploring some real-world examples of successful profiles that have established a strong online presence. Studying examples of effective profiles can help us identify what works and what doesn’t. Moreover, we can learn from their mistakes and avoid making similar missteps. So, without further ado, let’s take a look at a successful example.
Why is this one a good example of how to build trust in your e-commerce store? Because:
- branding header added
- clear icon introduced
- personal introduction included
- 3 main categories utilized
- “heart for the cause” badge added.
The ‘Heart of the Cause’ badge is making a difference as it provides appealing visual content which is engaging and increases trustworthiness.
Now let’s have a look at a bad example of how to build trust in your e-commerce store.
Why is this one a bad example of how to build trust in your e-commerce store? Because:
It’s safe to say that a lot is missing from this profile. Would you buy from them? Debatable.
To succeed in the competitive world of e-commerce, building a personal brand is essential. By personalizing your “About Us” page, showcasing your expertise, maintaining a consistent design, and using trust signals, you can establish credibility and connect with your customers on a personal level.
TrustProfile provides a powerful platform for businesses looking to create a unique personal brand that highlights their personality and builds an authentic connection with customers. An established identity can build trust in your e-commerce store and give it the edge it needs to stand out from the crowd.
Therefore, we recommend exploring TrustProfile’s platform to build a personal brand that resonates with your target audience. Together with us, you can establish a lasting connection with your customers and pave the way for long-term success in the e-commerce industry.
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