The 'Heart of Cause' badge invites you to show your customers the human side of your business. By adding your personal story and sharing who you are as an entrepreneur, you let them know they're buying from a real person who cares about their experience.
That's how we would do it:
"...After transforming WebwinkelKeur into the most trusted seal for webshops in the Netherlands, Daan decided to conquer the world with Trustprofile. The company aspires to empower SMEs to compete with major players by providing affordable trust signals to help them succeed in ecommerce..."
So, get creative, and add a personal touch to your Trustprofile page.