Product reviews for your webshop via TrustProfile

Product reviews help you stand out in Google and Google Shopping. It also reduces the amount of product return requests you receive and increases conversion rates of visitors of your webshop to actual buyers.

Product reviews are shown in Google

To activate this feature, you can login to your dashboard and navigate to ‘ratings’ > ‘product reviews’. Note that additional costs are applied for this service and you must be sending out review requests (link reviews?) via our system. Product reviews are not available for every type of webshop software, before activating make sure to check the list of available software displayed on the ‘product reviews’ page in your dashboard.

Easily activated in your dashboard

Once activated your regular review requests should now also contain product data, this allows your customers to, in addition to reviewing your webshop, review the products they have purchased.

Once product reviews are gathered, they will appear under ‘ratings’ > ‘product reviews’ and ‘ratings’ > ‘manage’ where they will be displayed together with the webshop review.

Product Reviews: WordPress

If you have installed the Trustprofile plugin for WooCommerce, you will find the configuration options under Settings> Trustprofile, it is important that in order to use Product Reviews there is no check mark next to the option “Do not send my order information to Trustprofile”

Now customers will be given the opportunity to review ordered products as part of the normal review process. Orders that have been placed before having installed and activated product reviews will not receive the option to place a product review. You can see which customers are also given the option to leave a product review in your dashboard under ‘Invitations’ > ‘Sent’. With the invitations with a shopping bag and the text “Contains x product (s)”, the option to post a product review is available. Note that leaving a product review is optional, so not every customer will review (all) their products.

Displaying product reviews on your WP site:

After product reviews are gathered, they should generally appear on the product page on your webshop. However, sometimes your webshop theme can prevent this from happening or alter the way these reviews are shown. Sadly, there is nothing we can do in this situation as it is bound to the theme you use for your webshop.

GTIN in WordPress:

WooCommerce does not have a standard field for GTIN / EAN codes, there are numerous plugins in circulation that each use their own field for storing GTIN / EAN codes. That is why you have the GTIN / EAN key setting in the Plugin settings of WebwinkelKeur under Product reviews to select the correct field. We automatically detect the correct field for frequently used plugins.
Are you unsure whether the correct information is being passed on? You will find the information we know about the product under Reviews> Product reviews in your Trustprofile dashboard.

Don’t have a plugin for GTIN / EAN? Our module adds a field to your products that you may be able to use to fill in a GTIN code, this process isn’t automated however. You can add a GTIN number by editing a product in WordPress and navigating to Product data – Inventory.

Product reviews and a Google Feed

When your first product reviews have arrived and are visible in your dashboard, you can create a feed. The review data in a feed for product reviews is linked to products based on several factors. Worldwide Unique product IDs such as GTINs (global trade item number) are the most important for this. If no GTIN data is available, Google will try to match reviews based on other metadata, such as SKU, product URLs, and brand and MPN (manufacturer part number) combinations. These IDs usually do not provide a good link. This means that without a GTIN, you may not see star ratings next to the products you offer.

You can find the feed in your dashboard

It is therefor important to give the GTIN a logical place in your product information so that our plugin can easily find it. How this is best done differs per type of webshop software you run. Some software offers a place to enter your GTIN per product, for others you may have to rely on our Trustprofile module/app or a different plugin. We suggest you check out the product review FAQ page of the software you use for more information.

Note: GTIN codes are not needed to enjoy product reviews, they merely improve results in Google.